IKEA Expo 2018
Make Room For Life
"Make Room For Life" is the theme of IKEA Expo 2018 in Taipei. The identity design of this exhibition is used Tetris-like form of element as the key visual. The design concept is aimed to create infinity possibilities by taking reference on the brand identity and the products of IKEA.
The elements are transformed from the IKEA products, for example, the Selje, Urban, Toftbo and etc.
Designer: Chan Hiu, Smig Creative
Client: IKEA (Taipei)