![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/7eebdddb-bb8c-4199-ac1b-6c2168f721e4_rw_3840.jpg?h=34d349801407b2fb4afcf65473d31e52)
IKEA Expo 2018
Make Room For Life
不只是客廳
____
"Make Room For Life" is the theme of IKEA Expo 2018 in Taipei. The identity design of this exhibition is used Tetris-like form of element as the key visual. The design concept is aimed to create infinity possibilities by taking reference on the brand identity and the products of IKEA.
「不只是客廳」是舉辦於台北的宜家家居地區展覽,展覽識別用上不同形狀的方塊去配合宜家家居的主題與產品,拼湊出無限可能。
Design Concept
設計意念
____
The elements are transformed from the IKEA products, for example, the Selje, Urban, Toftbo and etc.
方塊是由宜家家居的產品轉化而成,例如:茶几,兒童椅,浴室墊等。
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/f84621c3-787c-4622-a7f8-84a339d39f33_rw_3840.jpg?h=c4671425a37c4e4e99ba11219f25bba9)
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/ee0c72fb-fe64-4b7a-bfe1-e4c9a1b1c200_rw_3840.jpg?h=0cb1cd38bc54eb75d028011cace60b05)
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/466bf215-97a7-4779-8f75-bcf911f82a18_rw_1920.gif?h=f9f10f65eaa23813dfe981ef629e9122)
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/415ec0ed-ea8a-4541-89b7-c4359e5dc4e8_rw_3840.jpg?h=9d3ac00cee766e23319fb61c0419b37c)
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/8b23ad3f-d3b6-4ed0-a2d7-ca56618deac8_rw_3840.jpg?h=8b674336f58666d56aeef411cbb1d38f)
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/51eea69c-9ebe-4ccd-a8f2-95bdcbec205d_rw_3840.jpg?h=20a26fcb054b4d77f4c037f091cc6ba9)
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/73c12195-e9a9-4c2d-b3f9-a0f084bfc6b9_rw_3840.jpg?h=1c9a5a08550f44781c3e38e2b86814b0)
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/a64cedb2-2844-4325-9cf5-de987f38b50e_rw_3840.jpg?h=52ba29306b0e95e8cd38433bbbdb3be1)
Application
應用
____
Route Map
路線圖
路線圖
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/d7c4a4c7-a686-41e3-b8f1-61825999009c_rw_1920.jpg?h=70a4d20af24230f7d2d07b52a2c65836)
____
Staff Card
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/cc91453f-d3b2-4ba3-9fac-c514fcd8b73a_rw_3840.jpg?h=3f7caa2c9dd4a991e523923baa093df3)
____
Poster Set
海報
海報
![](https://cdn.myportfolio.com/9dcae326-93a4-485c-81f6-e83cad46aceb/92ce5b17-7871-4620-a727-4e95a309f5c1_rw_3840.jpg?h=a3a9b55e79ea7204ecaeb37e1f870382)
Designer: Chan Hiu, Smig Creative
Client: IKEA (Taipei)
Year: 2017